Australian Cricket launches new five-year strategy


Cricket, from strength to strength – A message from CEO of Cricket Australia


Our past five year strategy has produced many on and off-field achievements including:

  • New revised junior formats for Aussie kids, making our great game easier and more enjoyable to play
  • Significant attendance growth in the men’s KFC Big Bash League and the launch of the rebel Women’s Big Bash League
  • Our Australian Women’s Cricket Team ranked #1 in the world across Test, ODI & T20 formats; and
  • Winning the 2013-14 Men’s Ashes and the 2015 ICC Men’s Cricket World Cup

Meeting the demands of the future

We want to be visionary, flexible and collaborative while continuing to respect the tradition of cricket. Looking ahead to the next five years, we must:

  • Give our fans, participants, volunteers and elite players the best experience possible
  • Make the ICC World T20 in 2020 the biggest and best cricket event ever
  • Be a leader for diversity, in particular the sport of choice for women and girls
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